Hart & Associates has provided a full range
of marketing and senior management advisory services to the computer,
telecommunications and office supply industry in Canada and the
U.S since 1988. We consult extensively to the computer, cellular,
office and computer supply segments at the manufacturing, distribution,
retail and commercial contract level of the industry.
We help clients better understand the needs of their customers,
identify new market and business opportunities and help improve
their sales volume and profit margins.
We know the industry and can keep ahead of the trends and are
able to provide our clients with responsive and innovative marketing
and consulting advice to help them achieve their profit, marketing
and organizational goals.
Our clients include manufacturers, wholesalers, retailers and
superstore companies in the office products industry throughout
the U.S., Canada, and Europe.
Our Market Research Services
We provide clients with a full range of marketing and market
research services for both consumer and business-to-business markets.
We conduct telephone, personal interviews, focus groups and web-based
surveys with consumers, home office customers, small businesses,
commercial office managers, office workers and institutional buyers.
We conduct market research to solve a client's problem or help
them to move ahead.
We help clients by:
- rejuvenating a manufacturer's marketing program for its mass
market and dealer segment
- determining purchase intentions of channel customers to identify
ways to increase sales
- redesigning a client’s sales and distribution system
to improve service levels and profitability
- identifying the size and growth rate of market channels and
specific product markets
- revealing how end-customers use products and identifying how
products could be improved
- conducting competitive analysis and evaluating potential target
companies to buy
The market research steps we take to help clients succeed include:
