Small Business/SME Markets
• Financial
• Government • Agri-Food
• Digital Imaging • Not-For-Profit
• SME Markets •
• Business to Business •
Economic Development •
Export Markets • Technology
Products •
Hart & Associates has been providing in-depth
analysis and recommendations on how our clients can better serve
the needs of the small business customer.
We focus on helping our mid and large corporate clients and government
clients understand the needs of the small business customer. We
also develop strategic plans and marketing programs around succeeding
in selling to this important segment of our economy.
Our key market segments for the SME markets include:
- banking and investment
- insurance
- professional services (legal, accounting)
- computer and telecommunications
- office products
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- digital imaging and printing
- manufacturing, distribution
- food processing, distribution, retailing
- automotive parts
- building products
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We know how to reach the small business owner and regularly
conduct market research studies that provide our clients
with valuable and timely information on how to build stronger
relationships with the SME marketplace.
Some key areas we focus on in the SME marketplace include:
- identifying how you can increase sale and market share
in the SME markets
- identifying how satisfied the SME customer is with their
present supplier
- determining what it would take to get them to switch
suppliers
- identifying new product, service and marketing needs
that they value
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